An average WooCommerce store can carry hundreds of inventory items and product variants. As a store owner, you might believe in offering the most to the visitors so that they find at least one (or more) items of interest and complete the transaction successfully.
However, think of it from the visitor’s perspective: who has time to browse through the long listings to find out the product they are looking for. For many visitors, it quicker to switch to another store rather than wading through a seemingly endless list of product variants.
This is where a simple WooCommerce product filter plugin adds great value to the overall user experience and allows the users to see a much shorter product listing.
Let me illustrate the role of WooCommerce filter through an example:
A typical activewear store can have about 30 tank top variants in the inventory. Now when a visitor enters the phrase “tank top” in the store’s search bar, the results page will list all 30 variants. Now at this point, the visitor has to go through the entire list to find a tank top that fits their requirements.
Now imagine that the store offers a way to filter down the tank tops that do not match the user requirements. This will reduce the number of results that the user has to look through. As a result, the chances that the visitor would finalize a purchase significantly increases.
Product filters are an important part of your store’s user experience. Without a product filtering option, your customers will only see a long list of products. This is enough to turn off many visitors. On the other side, if your store offers good product filtering, the visitors can have a great experience at your store and might return for another purchase.
Another important benefit of product filers is product discovery. Visitors might see something similar to what they are interested in right now. This is another great way of increasing sales and revenue.